When it comes to purchasing a new vehicle in today’s economy, what automobile characteristics do you look for?
High resale Value
Low Emissions
Great Gas Mileage
Fun
All of the above
If you answered “e,” keep reading because there aren’t many cars that fill all of these requirements. If you have a MINI already, then congrats! You’ve made a smart choice and have been Happily Motoring through these tough times. You’re lean and you’re green (without spending too much green), and you’re having fun all at the same time.
MINI is the perfect brand for an imperfect economy. The balance of wide-smiled commuting, saving your money and social responsibility has been MINI all along, but now you think about it more often. The media won’t allow you to forget.
CNN posted “Autos: 2008 Winners and Losers” on their web site where MINI was mentioned to have the highest increase in sales (28.6%) in probably the worst year for automobiles most will remember to date. The article mentions that high gas mileage and the introduction of a new model had an effect on these figures. Regardless, this number is staggering considering the current state of the industry.
