The MINI Motoring Cup Award recognizes the MINI Cooper dealer with the highest sales and highest customer satisfaction.  Only the top dealer in the U.S. to exceed in both of these categories as well as those who excel in MINI parts and accessories sales can earn this coveted Cup.

Warren Waugh is the managing partner of MINI of Peabody and is thrilled to display the motoring cup trophy for all customers and staff to see.  “It’s an honor to be recognized for doing things we consider to be a normal part of our everyday culture here at MINI of Peabody,” says Waugh. 

The Boston MINI Cooper dealer is no stranger to the limelight. Since 2002, MINI of Peabody has been a stand-out dealer being recognized by both MINI USA and their customers.  In 2009, the dealership displayed outstanding sales yet again and a MINI of Peabody sales professional was recognized as one of the top sales people in the nation and was rewarded MINI USA’s most coveted honor, the Achievements in Motoring award (AIM).

From the beginning, MINI of Peabody set out to ensure that purchasing a MINI Cooper was as fun and enjoyable as driving one.  General Manager Marshal Cabot is proud to have won an award which embodies just that.  Cabot added, “Making the dealership a fun and pleasant place to purchase a car is our #1 goal.  Taking home the Motoring Cup Award for our staff means that we were able to do just that.”

Massachusetts MINI shoppers who would like to learn more about purchasing or leasing a new or Certified Pre Owned MINI Cooper from MINI of Peabody can learn more at http://www.minipeabody.com

 The MINI Poker Rally is an event for all ages and no experience is necessary to participate.  Owners (and their co-pilots) meet and greet one another at the dealership around 9:00am and then line up to begin a 1.5 hour route along the scenic north shore of Massachusetts.  Every car is given a map just in case and then set out on the course.  Along their route, there are 5 designated stops where a MINI of Peabody employee gives out a playing card to each car that passes through.  Every year brings a different route which makes the event a true surprise to even the most experience “rally-er.”

 At the end of the route, each car returns with 5 playing cards and challenges one another for the best poker hand.  Prizes are given out to the best hands and then all guests enjoy a fully catered barbecue.

 ”Every year we see a big turnout and every year it pours! But our customers are road warriors…a little bit of rain isn’t going to stop them,” says MINI of Peabody event coordinator Lori Connolly.

 The event, which is limited to the first 100 MINI cars just about, filled up within the first day after the email hit customer’s inboxes. 

 For more information on MINI Cooper events, visit http://www.minicarsmass.com/

MINI of Peabody is accessible from all points in New Hampshire and located on Route 1 south in Peabody, Massachusetts.  The dealership can be reached at (800) 440-9175 and at http://www.minipeabody.com

The launch of the MINI Cooper convertible will take place Sunday, April 19^th from 11am-2pm at MINI of Peabody’ BBQ event.  The event is open to the public and will feature music provided by 93.7 Mike FM, a full grill of good, and door prizes.  Of course, the main attraction of the event will be the unveiling of the new 2009 MINI Cooper convertible. 

The new convertible, described by the NYTimes.com as a ‘four-seat funmobile’, is powered by a1.6 liter in-line 4-cylinder (118 horsepower) in the Cooper or a 1.6-liter turbocharged 4 (172 horsepower) in the Cooper S.

Additionally, the 2009 convertible maintains is eco-friendly status with an economy rating of 28 city/36 highway for the Cooper, 26/34 for the Cooper S (manual transmission).

In a recent review, the NYTimes.com had this to say about the new Cooper convertible,

“At a time when automakers seem to be trying to out-mileage, out-incentive and out-downsize one-another, BMW’s Mini subsidiary has taken a different tack. Its updated 2009 convertibles are equipped with an Open-o-meter gauge on the left side of the dashboard. This keeps track of how many hours of motoring you do with the top down. A fun meter, if you will.” 

MINI of Peabody invites all Massachusetts residents to experience the first look at the new 2009 convertible at their Patriot’s Day BBQ event in honor of its arrival.