Last year, owners feasted on a buffet complete with eggs, bacon, sausage, muffins, pancakes, coffees, teas and juices. The breakfast was held at the Attitash Grand Summit Hotel which is considered the “central gathering area” for MINIs on Top guests.

MINI’s on Top is the annual MINI meeting place for owners across the northeast.  The event starts on Friday, June 25^th and concludes with a picturesque drive to the top of Mount Washington on Saturday, June 26th.   Not only is MINIs on Top a fun and unique experience, but the annual event raises thousands of dollars for charities including the Make a Wish Foundation.

“We are extremely excited for the opportunity to sponsor the breakfast for second year straight.  We want to give 100% back to the MINI community and this is the perfect opportunity to show them how much we, as a dealership care,” says Lori Connolly, MINI of Peabody’s Marketing Director.

Many activities surrounding the annual gathering include a Friday night ice cream social, MINI Trivia, a boot sale, photo scavenger hunt and MINI car show.  Every mini-event that takes place at MINIs on Top is organized solely by volunteers & MINI enthusiasts.

The Poker rally attracts MINI owners from points in Massachusetts, New Hampshire, Maine and Vermont.  Owners meet at the dealership and are given meticulously mapped out rally route with driving instructions.  Then, they set off on an hour and a half ride through Massachusetts and into New Hampshire.  Five check points are plotted out along the way where customers will pull up and receive a poker playing card from a MINI of Peabody employee.  By the time they arrive back at the dealership, they will have 5 cards in hand.

A BBQ is served following the rally to all owners and their passengers.  At the conclusion of the event, guests are asked to reveal their 5 cards.  The best poker hand will win a great gift, valued at over $150, courtesy of the dealership.  This year, the dealership will give away several door prizes including hats and a chance to win a free energy audit, courtesy of New Hampshire based energy consulting firm, Turn Cycle Solutions.

To register for MINI of Peabody’s poker rally, send an email to lconnolly@minipeabody.com. This event is open to MINI Cooper owners and their passengers.  You can also call (800) 440-9175  for more information.

The Peabody area MINI Cooper center hopes to raise awareness of the fuel friendly, economically priced vehicle by inviting the public into their dealership for the sale.  MINI Coopers included in the sale are the Hardtop, Convertible, Clubman and John Cooper Works Models.   The sale will also include MINI Next Models, the Certified pre-owned program offered by MINI.

“This is our biggest sales event of the year,” says Marshal Cabot, General Manager at MINI of Peabody.  “We have a great selection of vehicles available for the sale with extraordinary prices.”

For those not familiar with the brand, MINI Coopers have an MSRP starting at $19,200 and can get up to 37 MPG.   Plus, every MINI Cooper purchase from MINI of Peabody also comes standard with a 3 year, 36,000 mile no cost maintenance plan.

“Not only do we have a great product to sell but we also have a team of professionals who see to it that every customer is 100% satisfied with their purchase.  It’s extremely important to us that our customers not only get a great deal but that they have a fun and rewarding experience,” says Mr. Cabot.

Contact the Massachusetts MINI Cooper sales team to schedule a test drive at 978-573-5655.  An appointment is highly recommended for this one day sales event.  For additional information on the product or to check out the dealerships’ current specials, visit your number one MINI Mass dealer.

MINI of Peabody is accessible from all points in New Hampshire, Maine, and Vermont.  The dealership is located on Route 1 south in Peabody, Massachusetts.  MINI of Peabody has been a leader in new and pre-owned MINI Sales since 2002.  The dealership working on an expansion project and will be moving to route 114 in April 2010.  The dealership will also be adding a new MINI franchise in Manchester, New Hampshire in 2011.

Sales and service departments can be reached at (978) 536-0088 and at http://www.minipeabody.com

Marshal Cabot
General Manager
Mini of Peabody
246 Newbury Street
Peabody, MA 01960
sales@minipeabody.com
Blog with MINI: http://www.minicarsmass.com/

 Massachusetts shoppers can enjoy food, refreshments, birthday cake (of course) and special MINI Cooper parts and accessories discounts will be offered for the event.

MINI of Peabody currently has a plentiful selection of new and certified pre-owned MINI Next vehicles in stock including the Clubman and Convertible.

After August 29^th, the party will still continue through month end with low financing starting at 1.9% APR and leases starting at just $249 a month for 36 months. 

Massachusetts MINI Cooper shoppers who want to schedule a test drive can contact sales@minipeabody.com or visit www.minipeabody.com to view their entire inventory of new and certified pre-owned MINI Next models.

For MINI owners in the Massachusetts and surrounding states (and Canada), this is the crème de la crème of MINI events.  For 2 full days, (this year’s event was held on Friday, June 26^th and Saturday, June 27^th) owners drive their MINI’s up to New Hampshire for fun driving activities, gatherings, socials and end the weekends’ festivities with an ascend up the famous Mount Washington.  It’s an unforgettable weekend and sponsoring the early morning breakfast was MINI of Peabody’s way of reaching out to the loyal MINI community.

“There’s something very special about MINI’s on Top.  The brand has built a faithful group of owners.  To see 220 MINI Coopers grouped together at the base of Mount Washington was a true sight to see.  Every MINI Cooper had its own uniqueness and the smiles on every owners faces as they drove up Mount Washington was priceless,” says Lori Connolly, Marketing Director for MINI of Peabody.  “What’s more is that the weekend raises money for a well deserving charity.”

In past years, MINI of Peabody has donated a number of items to MINI’s on Top including MINI branded luggage for their door prizes and in 2008, hosted catered “post mountain hors d’oeuvres ” for every MINI’s on Top attendee.  The dealership plans to continue their partnership with the annual event in 2010.

MINI of Peabody is accessible from all points in New Hampshire and located on Route 1 south in Peabody, Massachusetts.  The dealership can be reached at (800) 440-9175.

More information on MINI of Peabody is available at http://www.minipeabody.com.  This August marks the 50^th anniversary of the MINI brand.  The dealership is planning several marketing campaigns around the milestone and announcements will be made within the next month.