MINI of Peabody has just announced our best pricing ever on our selection of John Cooper Works MINI Hardtops and Clubmans.  Now’s the perfect opportunity to get into a brand new sport tuned JCW at a price that’s just right.  Please visit our specials page to see our current discounts.  Once these JCW MINI’s are gone…they’re gone!

Dear MINI of Peabody customer (or enthusiast),

First, let me say – welcome to spring because it has been a long cold hard winter and thanks for supporting our MINI store for the past seven years!  We continue to be as excited about these special cars. New products always seem to be around the corner.  This spring, we introduce our new “Open” convertible and hope you will enjoy it as much as the previous car.   Rumor has it, code name “Colorado” is another year away.

What I’m really excited about  is that MINI of Peabody will be opening a new MINI of Peabody store in the not to distant future. This coming October we will break ground at our Acura dealership on Route 114 (as they move just down the road) and we will begin construction on a new much larger and greener facility to better accommodate your service and sales needs.

With a brand such as MINI, we are so fortunate to have the right car at the right time.  Sadly as other manufacturers struggle, MINI prospers.  It has prospered so much on Newbury Street (in Peabody, that is), that we continue to sell more new, NEXT, and used MINI’s than any other retailer in the United States. Your dedication to our store and this brand has been amazing.

So with some luck, great design, and our competent construction team, we will be up and running within 6 months of the shovel meeting the ground.  We will vastly increase our service capacity, showroom, parking and yes even customer lounge areas.  We hope to come up with some very creative ways for you to spend your time with us, whether you are waiting for your car in service, or just stopping by for a hello. 

To all of you, thanks so very much for your patronage and let’s keep motoring!

Sincerely,

Warren Waugh

Managing Partner

The Lyon~Waugh Auto Group

Let’s just say that MINI of Peabody knows how to have a good time.  Since MINI of Peabody opened their doors in 2002, they have become famous for their great customer events.  From their famous OctoberFAST to tech nights, new car launches to rallies, there is always something exciting going on at MINI of Peabody!  The exciting lineup of activities have attracted MINI owners from all over New England.

 Previous events include:

Tech Days

Hands on event where customers spend one on one time with a technician looking under the hood and putting their car up on the lifts.  They check their oil, transmission, fuel tank, tires etc!

 OctoberFast

This is coordinated by the BMW Car Club.  There is an Autocross set up with timed runs and prizes for fastest time.

Participants learn advanced driver skills school featuring braking and handling instruction and performance tips from MINI experts.  BBQ, prizes and gifts for all attendees.

 Launch Parties

MINI of Peabody has become known for the their new model introductions.. For the 2008 release of the MINI Clubman “Club MINI” opened its doors to all MINI of Peabody guests.  A “fashion show” featuring all MINI models driven by our motoring advisors was set up for all the minis to cruise down the runway

This year MINI will hold a launch for the R57.

 Rallies

Every year MINI of Peabody puts on at least one rally for their customers.  Poker rallies, where each MINI makes stops along the way to pick up a card have been very popular.  Guests all meet back at the store for food, entertainment and prizes.  “Best hand” wins!

 ”We have a very loyal customer base and have become famous throughout the MINI community for the wonderful events we put on.  Sometimes as many as 100 MINI’s turn out for these events”-Gary King, Service Manager, MINI of Peabody.

The events are a great way for MINI drivers to interact with each other experiencing the best the MINI Cooper has to offer.  It is also a great opportunity for MINI of Peabody to keep in touch, on a more active level with their devoted base of MINI enthusiasts!

About Mini of Peabody:

Mini of Peabody has one of the largest supplies of certified pre-owned MINI’s in stock.  Each Mini is put through a rigorous inspection process and only the best are considered worthy of being a Certified MINI. 

And, every MINI next is backed by a 6 year/100k mile warranty.

Massachusetts and New Hampshire residents looking to own a New or Certified Pre Owned Mini Cooper should quickly call or visit Mini of Peabody.  The sporty, roomy and fuel efficient cars won’t last long on the BMW lot.

More information is available at http://www.minipeabody.com